Prepared by Rand faculty fellow Robert Wood, this report examines agritourism in the context of New Jersey agriculture and the state’s farmland preservation program. Agritourism—a broad array of activities linking farmers and consumers more directly—is often seen as an important way to answer the question: Once farmland has been preserved, how do we preserve the farmer? New Jersey has the second largest farmland preservation program in the nation in terms of proportional acreage, but many traditional types of farming in the state are in decline. The report argues for a synergistic approach to the relationship between agritourism and farmland preservation, making proposals to enhance the potential of each to contribute to the other and thereby contribute to a continuing place for a productive agriculture in the Garden State.
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